Holland has a large percentage of citizens of Dutch American heritage, many who still practice forms of the Dutch Reformed faith brought by the original settlers. The city is best known for its Tulip Time Festival, the nationally-recognized downtown, and its rich Dutch history.

Holland is home to the world's largest pickle factory. The H.J. Heinz Company has operated the factory at the same location since 1897 and currently processes over 1 million pounds of pickles per day during the green season.

Holland's downtown is listed in the National Register of Historic Places. The "Snowmelt Project" established pipes transporting warm water from the nearby power plant to travel underneath downtown with the purpose of clearing the streets and sidewalks in the downtown area of any snow.

Each May Holland hosts an annual Tulip Time Festival. Tulip planting and the festival began in 1930 when 250,000 tulips were planted for the event. Currently six million tulips are used throughout the city. Tulips are planted along many city streets, in city parks and outside municipal buildings as well as at tourist attractions like Dutch Village, the city-owned Windmill Island park, and at a large tulip farm named Veldheer Tulip Gardens.